By: Sunil Kumar, Executive Manager of AmBR8 Institutions
So 2013 nears, and content marketing is definitely no longer the new kid on the block. BtoB Intelligence recently found more than 89% of organizations surveyed plan to use content marketing next year. That’s a huge jump from just a few years ago. It’s a clear sign, one of many, that marketer’s use of custom web sites, pubs, video, mobile apps, email newsletters, blogs, webinars and face to face events, info graphics is, as BtoB concludes, “ready for prime time.”
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How to engage with authentic, real-time online communities
By: Sunil Kumar, Executive Manager of AmBR8 Institutions
Have you ever tried to engage and interact with an online community? Are you and your team looking for some practical, actionable advice on how to have a conversation with highly active technology communities?
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Have you ever tried to engage and interact with an online community? Are you and your team looking for some practical, actionable advice on how to have a conversation with highly active technology communities?
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Of Empty Subdivisions and Social Buying
By: Sunil Kumar, Executive Manager of AmBR8 Institutions
One of the most compelling images from the Great Housing Meltdown came from a new Arizona subdivision. Street after empty street, house after empty house. Lots of lots but no people. No one had ever moved in. Sad.
Stay with me for a moment.
Continue readingBuilding A Successful Content Delivery Plan
By: Sunil Kumar, Executive Manager of AmBR8 Institutions
“Most of our content assets are too old to be effective. They tend to revolve around our products. They aren’t focused on specific information needs of buyers in different positions or stages of the purchase process.”
Sound Familiar?
In today’s complex, fast-paced business environment, the technology purchase process involves vetting and collaboration between many decision-makers and functions including: finance, business and technology.
Continue readingMarketing Services – How Tech Marketers Can Increase Return on Investment (ROI)
By: Sunil Kumar, Executive Manager of AmBR8 Institutions
Tech marketers are hearing a lot these days about the advantages of marketing services. What exactly are marketing services?
Tech marketers are hearing a lot these days about the advantages of marketing services. What exactly are marketing services?
Marketing services can include many different areas that are concentrated on customer data, content, and best practices for integration of multi-channel marketing programs. A marketing services expert can help you sort through the clutter of sales-support information and determine the best strategies to accomplish specific campaign objectives. Marketing services also includes content consultations such as matching assets to the IT Purchase Process, gap analysis and custom content development. Combining all aspects of marketing services helps your organization build effective integrated marketing plans that will resonate, create impact and influence your target audience.
Continue reading5 Ways to Increase Your Click-through Rate (CTR)
By: Sunil Kumar, Executive Manager of AmBR8 Institutions
In online marketing, everyone seems to know a lot about click-through rates (CTRs), but to paraphrase Mark Twain, no one ever seems to do anything about them. How can you, as a busy B2B technology marketer, grow your CTR and improve the performance of your campaigns?
There are many things to consider when you look at the ultimate performance of a campaign, and specifically when you’re measuring the CTR. For example, what size unit(s) are running? How are they targeted? What geographies are they running in?
Continue readingContent Best Practices: How to Think Like an Editor / Publisher
By: Sunil Kumar, Executive Manager of AmBR8 Institutions
Content marketing isn’t the same as journalism. But if you want to be effective in reaching a target audience with the right messaging at the right time, you need to think like an editor and a publisher.
That’s not such an easy thing to do. The truth is, these days most marketing organizations are taxed with a host of content stresses. You may feel that you don’t have enough people available or able to write compelling and effective content. Or that you don’t have enough content, or that it’s too old. Or that the content you do have is too product-centric, isn’t targeted to a specific audience, or that you tend to produce the same kinds of content over and over.
Continue readingWelcome to AmBR8.com
By: Sunil Kumar, Executive Manager of AmBR8 Institutions
I would like to welcome you to AmBR8 School new home on the web. I am thrilled to have the opportunity to share with everyone a few of the recent success stories of AmBR8 iEntrepreneur and CampusRep Events around the country thus far in 2012. Through hard work and dedication, everyone here at AmBR8 has played a part of the tremendous growth of our company and I am looking forward to continuing on this path.
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