By: Christopher Yeich, Director of Strategic Content

Content marketing isn’t the same as journalism. But if you want to be effective in reaching a target audience with the right messaging at the right time, you need to think like an editor and a publisher.

That’s not such an easy thing to do. The truth is, these days most marketing organizations are taxed with a host of content stresses. You may feel that you don’t have enough people available or able to write compelling and effective content. Or that you don’t have enough content, or that it’s too old. Or that the content you do have is too product-centric, isn’t targeted to a specific audience, or that you tend to produce the same kinds of content over and over.