By: Joe Maglitta, Senior Director of Strategic Content
So 2013 nears, and content marketing is definitely no longer the new kid on the block. BtoB Intelligence recently found more than 89% of organizations surveyed plan to use content marketing next year. That’s a huge jump from just a few years ago. It’s a clear sign, one of many, that marketer’s use of custom web sites, pubs, video, mobile apps, email newsletters, blogs, webinars and face to face events, info graphics is, as BtoB concludes, “ready for prime time.”
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Archives for Marketing Services Strategy
How to engage with authentic, real-time online communities
By: Matthew Carollo, Manager, Marketing Operations
Have you ever tried to engage and interact with an online community? Are you and your team looking for some practical, actionable advice on how to have a conversation with highly active technology communities?
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Have you ever tried to engage and interact with an online community? Are you and your team looking for some practical, actionable advice on how to have a conversation with highly active technology communities?
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Of Empty Subdivisions and Social Buying
By: Joe Maglitta, Senior Director of Strategic Content
One of the most compelling images from the Great Housing Meltdown came from a new Arizona subdivision. Street after empty street, house after empty house. Lots of lots but no people. No one had ever moved in. Sad.
Stay with me for a moment.
Continue readingBuilding A Successful Content Delivery Plan
By: Mark Glasner, VP Marketing Services & Client Strategy
“Most of our content assets are too old to be effective. They tend to revolve around our products. They aren’t focused on specific information needs of buyers in different positions or stages of the purchase process.”
Sound Familiar?
In today’s complex, fast-paced business environment, the technology purchase process involves vetting and collaboration between many decision-makers and functions including: finance, business and technology.
Continue readingMarketing Services – How Tech Marketers Can Increase Return on Investment (ROI)
By: Mark Glasner, VP Marketing Services & Client Strategy
Tech marketers are hearing a lot these days about the advantages of marketing services. What exactly are marketing services?
Tech marketers are hearing a lot these days about the advantages of marketing services. What exactly are marketing services?
Marketing services can include many different areas that are concentrated on customer data, content, and best practices for integration of multi-channel marketing programs. A marketing services expert can help you sort through the clutter of sales-support information and determine the best strategies to accomplish specific campaign objectives. Marketing services also includes content consultations such as matching assets to the IT Purchase Process, gap analysis and custom content development. Combining all aspects of marketing services helps your organization build effective integrated marketing plans that will resonate, create impact and influence your target audience.
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