By: Mark Glasner, VP Marketing Services & Client Strategy

“Most of our content assets are too old to be effective.  They tend to revolve around our products.  They aren’t focused on specific information needs of buyers in different positions or stages of the purchase process.”

Sound Familiar?

In today’s complex, fast-paced business environment, the technology purchase process involves vetting and collaboration between many decision-makers and functions including: finance, business and technology.

Continue reading →

By: Mark Glasner, VP Marketing Services & Client Strategy

Tech marketers are hearing a lot these days about the advantages of marketing services. What exactly are marketing services?

Marketing services can include many different areas that are concentrated on customer data, content, and best practices for integration of multi-channel marketing programs. A marketing services expert can help you sort through the clutter of sales-support information and determine the best strategies to accomplish specific campaign objectives. Marketing services also includes content consultations such as matching assets to the IT Purchase Process, gap analysis and custom content development.  Combining all aspects of marketing services helps your organization build effective integrated marketing plans that will resonate, create impact and influence your target audience.

Continue reading →