Have you ever tried to engage and interact with an online community? Are you and your team looking for some practical, actionable advice on how to have a conversation with highly active technology communities?
By: Matthew Carollo, Manager, Marketing Operations
In online marketing, everyone seems to know a lot about click-through rates (CTRs), but to paraphrase Mark Twain, no one ever seems to do anything about them. How can you, as a busy B2B technology marketer, grow your CTR and improve the performance of your campaigns?
There are many things to consider when you look at the ultimate performance of a campaign, and specifically when you’re measuring the CTR. For example, what size unit(s) are running? How are they targeted? What geographies are they running in?Continue reading