By: Matthew Carollo, Manager, Marketing Operations
Have you ever tried to engage and interact with an online community? Are you and your team looking for some practical, actionable advice on how to have a conversation with highly active technology communities?
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Author Archives: Matthew Carollo
5 Ways to Increase Your Click-through Rate (CTR)
By: Matthew Carollo, Manager, Marketing Operations
In online marketing, everyone seems to know a lot about click-through rates (CTRs), but to paraphrase Mark Twain, no one ever seems to do anything about them. How can you, as a busy B2B technology marketer, grow your CTR and improve the performance of your campaigns?
There are many things to consider when you look at the ultimate performance of a campaign, and specifically when you’re measuring the CTR. For example, what size unit(s) are running? How are they targeted? What geographies are they running in?
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